Our purpose is “To pursue, systematically, the elimination of the environmental impact of personal transport”

Everything we do – the design of the car, the structure of the business, the people we work with – is in pursuit of this goal.

That doesn’t mean that we’re all tub-thumping greens (at least not all the time) but it is something we take very seriously.  A “Whole System Design” approach ensures that every step we take, every investment we make, gets us closer to our end goal.

“LESS UNSUSTAINABLE IS STILL NOT SUSTAINABLE”