From its earliest days, Kia established a reputation as Korea’s automotive pioneer. The company was established in 1944, produced its first small car in 1974 and the first Korean-designed car in 1992. In 1993, Kia manufactured its three millionth vehicle – in 2016 alone, Kia produced and sold over three million cars. Today, Kia Motors is a global force in the automotive industry, and is part of the Hyundai Motor Group, the fifth largest automotive manufacturer in the world. Kia’s brand slogan – ‘The Power to Surprise’ – represents the company’s global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.